MELT 2016: How Big Data Can Drive Big Decisions

This Saturday, August 27, we were excited to speak at ZEE MELT 2016, India’s biggest festival for creativity and innovation in marketing and communications. .@elena_christine will be live at #ZeeMelt at 12.30 pm, talking about the superpowers of #data. #InsideSocialCops pic.twitter.com/X9nVX2sxEI — SocialCops (@Social_Cops) August 27, 2016 .@Social_Cops Christine and you guys should keep that brilliant work up!… Continue reading

Why Visualize Data?

If a picture is worth thousand words, then what about a neat data visualization? Displaying information in graphics to generate better insights is not a new phenomenon, but, with the advent of technology and increased access to data, it has become far more prominent. Once restricted to analysis of economics, finance, and science, data visualization… Continue reading