Livemint: The social impact of the “aha” moment
“Design for social impact is not a new idea. But in India, where design is still being absorbed by mainstream industry, let alone by non-profits, SocialCops is a pioneer.”
We’re excited to be featured in Live Mint’s article about the “aha” moment, the innovator’s moment of epiphany that leads them towards a brilliant new idea or design solution.
The social impact of the ‘aha’ moment https://t.co/ZOh4M0gR0I
— Livemint (@livemint) October 19, 2016
Check out the article to learn about Prukalpa’s personal “aha” moment (hint: it happened on a train in Singapore) and the importance of human-centered design in our work.
“SocialCops often relies on poorly educated, frontline field-workers to collect data… Since many users are likely to be using a smartphone for the first time, SocialCops had to reinvent the design rule-book for effective deployment.”