I am an average 20-something university student from a middle-class Indian family. In my final year of university, I was bitten by what they call the “startup bug” and I dreamt of being an entrepreneur. Around me, my batchmates were applying for jobs feverishly. On the other hand, my co-founders and I were working on our startup idea without respite. The decision to not apply to jobs came with its fair share of fears and insecurities. I’ve said this a million times over — I think the most difficult part about being an entrepreneur is “deciding” to take the plunge.

This is especially true when you come from the average Indian middle-class background. Most of us have seen our families struggling to make ends meet and understand the importance of money and a regular paycheck. We are scared that we are throwing away the promising future we have created for ourselves in IT companies, consulting firms, and investment banks by the virtue of an undergraduate “engineering” degree from a good college. The risks seem too high, and it seems to be a more prudent decision to do a masters degree and get some experience before starting up.

Personally, I went through moments of deep insecurity when I decided to take a plunge. I made frantic phone calls to my best friends searching for support and validation more than once. In this post, I’m detailing some of the stray evil voices that floated through my mind screaming, “Don’t do it. Don’t do it!” and how I applied some logical reasoning to quiet them.

Voice 1: I need to get a safe and respectable MNC job out of college, since that is what I am expected to do.

Well, let’s get this straight: startups are not the most “safe” investment of your time. Basically, working for someone else who promises to deliver you a paycheck every month is a much “safer” option. It is the difference between putting your money in a safe fixed deposit for a 1.5x return and gambling it in a poker game for a 10x return.

But is this completely true? Maybe 20 years ago, an MNC job was the safest route to a comfortable lifestyle. But it’s not really the same anymore. I spent the summer working in an investment bank and, in the 2 months I was there, 4 people in my department were laid off. (Some were people at a vice-president level who had worked in the company for at least 5+ years.) You could be the next one to be fired, no?

Voice 2: If I fail as an entrepreneur, I will never get a job and will be poor and hungry for the rest of my life.

Let’s be honest: startups are a high-risk high-return game. But how much of the risk really exists? Are you going to starve to death if your startup fails? Probably not.

We tend to overthink stuff – if my startup fails, and I lose all my money, and I can’t ever find another job because I’ve failed in my startup, and my family will throw me out and and and… oh, come on!

Yes, I might fail in my startup, but that doesn’t take away my academic degree, my ability to work hard, and more importantly what I’ve learnt from running my own startup. So failing once is really not going to be the end of the world. (At least, I naively believe so currently!)

Voice 3: My family has survived without my income for 21 years, but now the heavens will fall apart if I don’t earn!

Now this is tricky. A question you need to ask yourself is “Does your family really need your additional income currently?” Or is your income just a nice thing to have? If you’re a 20-something, chances are that this is the only time of your life when you will be free of financial commitments. Imagine how much more difficult it would be to take the risk when you need to send two kids to school.

Also, I’m assuming that most people want to make money off their startups. According to your plan, when are you going to be able to make a steady enough income to sustain yourself? Multiply that time period by 2 (if you think you need a year, you probably need 2) and ask yourself if you can afford to give yourself that time.

You could also consider working part-time/taking tuitions during your startup to at least cover for your own expenses if you do not want to become a liability. At SocialCops, we raised money via various student business plan competitions to buy ourselves some time to focus on our startup full time without becoming liabilities to our parents.

Voice 4: My family will not support it, no matter what I say.

This is where it is important to have a heart-to-heart with your parents — explain to them what you’re doing, show them your passion, and show them your dreams. Be practical about it. Ask for support in a clear time frame. (E.g. ask them to give you a year to prove yourself. If in a year, your startup is not going anywhere, promise them that you will find a job.) Most importantly, show them how happy you are following your passion. Parents like it when their kids are happy. At least try to convince them before you give up! If you can’t convince your own family about what you’re doing, chances are that you won’t be able to convince anyone!

Voice 5: What will the neighbors/family friends/relatives say?

To be honest, does it really matter what your neighbors, uncles, and aunts say? Neighbor aunty would do a flip if she found out about your girlfriend, but that doesn’t stop you from falling in love, no? The reality is that everyone is bound to tell you that your business model won’t work. People will tell you that you’re going to fail. The best advice I’ve ever been given is “Stop listening to the critics. Just do your shit, and be passionate about it.”

Six months into my startup, the evil voices in my head have almost disappeared. Today, I’ve accepted the risk and the uncertainty that comes with a startup. I’ve accepted that I might fail. And somehow, this mere acceptance of what the future holds has replaced fear with a sense of conviction. I do not know what might happen in the future — but I do know that if I do not take this plunge now, I will definitely regret it when I’m 40 years old. And with the comforting thought that I am living a life without regrets, I brave on.


We’re always looking for new team members. Think you’d be a good fit? Check out our open positions here.

Interested in working with us? Head to https://socialcops.com/careers