“It is all too easy to get caught up in the buzz around big data; yet data means nothing if it does not lead to insights and better decisions.

That is why we at SocialCops have found that data intelligence is so important — it shifts the conversation from what data is available to what that data can actually achieve.”

We’re excited to have our work published as the cover story for Indian Management!

indian management

In the article, we talk about why big data works differently in India, why it’s important to think beyond the availability of data to what that data can actually achieve, and how data intelligence can help any organization use data more effectively.

“Data intelligence can be used to confront the world’s most critical problems and make a truly data-driven decision, no matter whether you are tackling the challenge of falling sales numbers or increasing maternal mortality.”

Check out the June issue of Indian Management to read more!