“Ujjwala is a unique experiment where decision-makers, sitting in Delhi, used science to come up with a pan-India solution to address the conflicting objectives of both market and access for remote corners of the country.
‘For the first time, a planning exercise that would typically take two years and suffered from subjectivity was done in a few months…’ says Sankar, [SocialCops co-founder].”
– Business Today
We’re excited to have our Ujjwala case study featured in Business Today. We partnered with the Ministry of Petroleum and Natural Gas on their flagship scheme Pradhan Mantri Ujjwala Yojana, which will bring clean cooking fuel to 50 million women below the poverty line in just 3 years. Pick up a copy to check out the article!
During this deployment, we geo-tagged the exact locations for 17,000 LPG distributors, identified 5,569 underserved village clusters (83% of which will be market viable by next year), and helped to provide 3,30,39,571 connections across 712 districts.
Interested in learning more? Check out the full case study here.
“The takeaway from the Ujjwala model is not just that there are markets beyond urban centres but that these can be tapped into profitably with data.
That’s because the cost of data-driven decisions overrides the price of guesstimates.”
– Business Today
Christine Garcia
Playing with data, writing stuff, and nitpicking grammar all day, every day at SocialCops