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Kayla Ferguson
Data is undoubtedly valuable. It offers unprecedented insights into past trends and future predictions that few other non-numerical sources can match, making it an invaluable resource in policy making and social, political and economic understanding. However, data can only be useful if it is accurate and reliable. There are some major obstacles…
How to Design a Great Baseline Survey
The road to a good monitoring and evaluation system is paved with a sound baseline survey. A survey is an integral part of effective data collection and analysis. While it might seem obvious that baseline information is necessary to understanding the cause and/or effect of any study or policy implementation,…
The Latest Trend in Data Collection — Smart Billboards That Look Back at You
In the 2002 movie Minority Report, the main character walks past a bank of billboards, which scan his retina, assess his state of mind, and immediately call out relevant ads just for him. For example, while he’s on the run, an American Express billboard says to him, “It looks like…